- Dec 16, 2013
- 3,620
- 848
Hi,
This thread is in addition to @mansurisam thread on SEO audit.
Here's a quick guide to the 18th step (Run a backlink/off-page audit). I hope this helps newbies to analyze their sites on their own.
https://www.blackhatworld.com/seo/checkout-how-to-perform-an-seo-audit-in-18-steps.1421146/
The following steps provide an overview of how we conduct a backlink audit:
Step: 1 OVERALL TOXIC SCORE
The Toxic Score is based on the number of toxic backlinks leading to the website and the significance of the toxic markers.
Step: 2 ANCHOR TYPES
Anchor text is the visible text of a backlink. I define an anchor text as "money" if it is similar to the keywords the site is trying to rank for. By using this type of anchor text, search engines may consider it as a link schema.
TOP ANCHORS
STEP: 3 PROFILE DYNAMIC
STEP: 4 NEW & LOST BACKLINKS
STEP: 5 TOP TARGET PAGES
The best-performing pages on your website.
STEP: 6 DOMAIN AUTHORITY SCORE TREND
This trend shows changes in the Authority Score values over the last 12 months.
STEP: 7 Domains by Toxicity Score
Bar graph showing toxic level distribution for all analyzed domains. Domains with a "Disavowed" status in your Disavow list (i.e., domains uploaded to the Google Disavow Tool) are excluded from this graph. Domains are grouped by their backlink profile. A domain may fall into all three groups depending on the backlinks we found during our audit.
STEP: 8 Top Referring Domain Categories
Here is a breakdown of referring domains by category. It is a great way to determine what niche this website is in.
STEP: 9 Referring Domains by Authority Score
Backlink profiles provide insight into how strong and quality a domain's backlinks are. The more domains with a high Authority, the better.
STEP: 10 Backlinks by Link Type & Link Attributes
This chart shows the distribution of text, image, form, and frame links. When you analyze image backlinks, you can determine whether you should use better photography or visual content to promote your product or service. High-quality and shareable images can be an effective strategy for e-commerce consumer products.
The ratio of follow links vs. nofollow links, sponsored links, and user-generated content links can be examined by search engines as a possible indicator of guidelines violations. Follow vs Nofollow A rel= "no follow" attribute instructs search engines not to use this link when calculating the ranking of the target webpage. No follow links are not as important as follow links, but they should be considered when analyzing backlinks. A combination of Do-follow & No-follow backlinks creates a natural backlink profile and is less risky.
BACKLINK BREAKDOWN
STEP: 11 TLD Distribution & Top Countries:
A breakdown of referring domains by their top-level domain type. The top countries sending the most backlinks to the analyzed domain (based on referring IPs)
STEP: 12 Organic Traffic & Organic Keywords
STEP: 13 Distribution of a domain's organic traffic and keywords by country.
STEP: 14 Organic Keywords Trend
This graph shows changes in the number of organic keywords an analyzed domain has positions for.
STEP: 15 Top Organic Keywords
Keywords that generate the most organic traffic to the website
STEP: 16 Organic Position Distribution
Keywords bringing users to the website via Google's top 100 organic search results are grouped depending on the domain's ranking.
STEP: 17 Organic Position Distribution
This bar graph allows you to monitor changes in keywords bringing an analyzed domain to the Google top 100 over time.
STEP: 18 Main Organic Competitors
Competitive domains are displayed depending on the competition level, which is based on the number of keywords of each domain and the number of the domains' common keywords. If the domains have a high number of common keywords, they are ranking for in Google's top 20 organic search results, they could be considered competitors.
Competing pages:
STEP: 19 Competitive Positioning Map
Competitive Positioning Maps illustrate a competitor's strengths and weaknesses in organic search results. Data visualizations are based on the domain's organic traffic and the number of keywords that they are ranking for in Google's top 20 organic search results. The larger the circle, the more visibility a domain has.
STEP: 20 DOMAIN COMPARISON (Analyzing backlinks in detail will be part of the competitive analysis)
To get a better understanding of your competition's domains
Possibly there were steps I overlooked; if so, please let me know, and I will include them.
Guides:
https://www.semrush.com/blog/backlink-audit/https://ahrefs.com/blog/backlink-audit/https://searchengineland.com/performing-manual-backlink-audit-step-step-248276
Cheers!
This thread is in addition to @mansurisam thread on SEO audit.
Here's a quick guide to the 18th step (Run a backlink/off-page audit). I hope this helps newbies to analyze their sites on their own.
https://www.blackhatworld.com/seo/checkout-how-to-perform-an-seo-audit-in-18-steps.1421146/
The following steps provide an overview of how we conduct a backlink audit:
Step: 1 OVERALL TOXIC SCORE
The Toxic Score is based on the number of toxic backlinks leading to the website and the significance of the toxic markers.
Step: 2 ANCHOR TYPES
Anchor text is the visible text of a backlink. I define an anchor text as "money" if it is similar to the keywords the site is trying to rank for. By using this type of anchor text, search engines may consider it as a link schema.
TOP ANCHORS
STEP: 3 PROFILE DYNAMIC
STEP: 4 NEW & LOST BACKLINKS
STEP: 5 TOP TARGET PAGES
The best-performing pages on your website.
STEP: 6 DOMAIN AUTHORITY SCORE TREND
This trend shows changes in the Authority Score values over the last 12 months.
STEP: 7 Domains by Toxicity Score
Bar graph showing toxic level distribution for all analyzed domains. Domains with a "Disavowed" status in your Disavow list (i.e., domains uploaded to the Google Disavow Tool) are excluded from this graph. Domains are grouped by their backlink profile. A domain may fall into all three groups depending on the backlinks we found during our audit.
STEP: 8 Top Referring Domain Categories
Here is a breakdown of referring domains by category. It is a great way to determine what niche this website is in.
STEP: 9 Referring Domains by Authority Score
Backlink profiles provide insight into how strong and quality a domain's backlinks are. The more domains with a high Authority, the better.
STEP: 10 Backlinks by Link Type & Link Attributes
This chart shows the distribution of text, image, form, and frame links. When you analyze image backlinks, you can determine whether you should use better photography or visual content to promote your product or service. High-quality and shareable images can be an effective strategy for e-commerce consumer products.
The ratio of follow links vs. nofollow links, sponsored links, and user-generated content links can be examined by search engines as a possible indicator of guidelines violations. Follow vs Nofollow A rel= "no follow" attribute instructs search engines not to use this link when calculating the ranking of the target webpage. No follow links are not as important as follow links, but they should be considered when analyzing backlinks. A combination of Do-follow & No-follow backlinks creates a natural backlink profile and is less risky.
BACKLINK BREAKDOWN
STEP: 11 TLD Distribution & Top Countries:
A breakdown of referring domains by their top-level domain type. The top countries sending the most backlinks to the analyzed domain (based on referring IPs)
STEP: 12 Organic Traffic & Organic Keywords
STEP: 13 Distribution of a domain's organic traffic and keywords by country.
STEP: 14 Organic Keywords Trend
This graph shows changes in the number of organic keywords an analyzed domain has positions for.
STEP: 15 Top Organic Keywords
Keywords that generate the most organic traffic to the website
STEP: 16 Organic Position Distribution
Keywords bringing users to the website via Google's top 100 organic search results are grouped depending on the domain's ranking.
STEP: 17 Organic Position Distribution
This bar graph allows you to monitor changes in keywords bringing an analyzed domain to the Google top 100 over time.
STEP: 18 Main Organic Competitors
Competitive domains are displayed depending on the competition level, which is based on the number of keywords of each domain and the number of the domains' common keywords. If the domains have a high number of common keywords, they are ranking for in Google's top 20 organic search results, they could be considered competitors.
Competing pages:
STEP: 19 Competitive Positioning Map
Competitive Positioning Maps illustrate a competitor's strengths and weaknesses in organic search results. Data visualizations are based on the domain's organic traffic and the number of keywords that they are ranking for in Google's top 20 organic search results. The larger the circle, the more visibility a domain has.
STEP: 20 DOMAIN COMPARISON (Analyzing backlinks in detail will be part of the competitive analysis)
To get a better understanding of your competition's domains
Possibly there were steps I overlooked; if so, please let me know, and I will include them.
Guides:
https://www.semrush.com/blog/backlink-audit/https://ahrefs.com/blog/backlink-audit/https://searchengineland.com/performing-manual-backlink-audit-step-step-248276
Cheers!
