1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

B2B Unsolicited Emails

Discussion in 'Black Hat SEO' started by mehow87, Mar 31, 2014.

  1. mehow87

    mehow87 Newbie

    Mar 18, 2014
    Likes Received:

    So I run a web agency with a solid team. We're looking to create conversations with a variety of local business about helping them with their web identity. As many of you may know, B2B sales is a process/conversation. It's not like selling a product where you send an offer & can directly benefit from a conversion. B2B sales require phone calls, meetings, presentations & agreements.

    As part of our new efforts, we want to target our competitor's old creations. Many agencies sign their websites with "Design by: XYZ Company Inc." -- This gives us an advantage. Now that I know which sites my competitors worked on by doing a backlink check for that specific keyword, I can create lists of URL of local companies that have had the need to purchase a website at some point. Every 3-5 years, most websites are due for a redesign, and it's a perfect situation for us to hit them & ask if they need help with a better, newer supplier.

    Now I can gather URLs 1 by 1. Email them 1 by 1 -- but whats' the point? If I'm only sending an email with a question, for example "Hi my name is XYZ, I'm the co-founder of New Web Agency Inc. We saw that you haven't reworked your web identity in the last few years, and we'd like to bla bla bla" -- then why would this be considered spam? I mean this is pure new business development, if I wasn't doing it on a mass scale, I would be doing it 1 by 1. Would Canada's Anti-Spam Legislation prohibit me from doing things manually as well? I mean it's the same as cold calling or driving up to the business and trying to speak to the CEO myself no?

    Therefore my question is -- considering I'm not selling anything through my mass email, I'm just asking a question to follow up for a phone conversation or meeting, is it considered spam? I would be doing it on a 1 by 1 basis either way...?

    Looking forward to this conversation with the BHW community.