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B2B Social Media Management

Discussion in 'Offline Marketing' started by mojito56, Jul 3, 2016.

  1. mojito56

    mojito56 Registered Member

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    Just like many others here, I own a small digital marketing agency. I'm looking to expand the services I offer to include social media management.

    What I'd ultimately love to do is have a social media management platform that is white label (a la Retortal and Sendible). Both of these seem to have some downsides though. Sendible is fairly expensive, while Retortal's platform can only be used for Twitter, Linkedin, Facebook and Pinterest, and uses the freemium model (which doesn't seem like something a reputable agency would offer to its clients).

    So I've been looking at other alternatives, but there's just an overwhelming amount of alternative platforms. Something where the client can easily take a look at the scheduled posts would be perfect. Anyone have some good recommendations on a tool/platform? Any advice for social media management in general would also be rad
     
  2. The Curator

    The Curator Senior Member

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    Hootsuite is a classic, easy to use and schedule content or curation. Take a look at MassPlanner, a more in depth tool. Most local businesses don't need anything beyond these two really. Use an influencer finding tool like CitationLabs or BuzzSumo and that should be everything you need for Social Media; sure you can get some software with a fancy dashboard, but that's not really needed imo.
    The more important thing about social media isn't really the influencers, but the content and curation of relevant topics that make an expert out of you or your client which makes Influencer outreach easier.
     
  3. mojito56

    mojito56 Registered Member

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    BuzzSumo and CitationLabs look promising, cheers bud.

    Been looking at precisely Hootsuite and Massplanner for my personal twitters, but I don't think they're exactly suitable for this case here. I need something where I don't have to login and log out for every single client's posts. I'm thinking more along the lines of Sprout Social, since they have a tool just for agencies. There might be something better out there, not sure.

    Churning out good, sharable content is what I've been looking into for the last little while. Can someone suggest me some good reading (or software :D) on content creation?