Wow, I think this wins some sort of award. Quantcast is pretty damn worthless too.
I bet his CTR is pretty low actually. The best model is to have a ~700 pixel wide design, large header of around ~150px height, and a large adsense block right below post title.
If people can't load the site your CTR is going to be in the toilet. I don't care how many ads you have on the site.
One fast loading template with a large block in the center has super high rates of clicks. You realize also that google penalizes you if the site takes too long to load with regards to adsense.
Top banner PSA, yeah I am sure he is making a killing.
Add:
I was checking through the backlinks and this guy has some high powered legitimate ones. Amazing!
Like this link
Code:
http://www.huffingtonpost.com/2008/12/16/dana-perino-black-eye-spo_n_151412.html
PR 6 page with a link. Crazyiness.
I have seen really good celebrity sites though and this isn't one of them. Not saying he doesn't make good money, I am just saying with a faster loading page and a better adsense/ad optimized design he would be making a hell of a lot more.
P.S.
Celebrity sites are great, I think I am going to start one up. I wonder how he manages to trigger criminal background check adsense ads. Very odd. I would have to look at the code.