To prevent your ads from displaying on content primarily intended for children then here are some methods you can consider on the account level:
1. Negative Keywords
2. Ad Content and Messaging
3. Age Targeting
4. Audience Targeting
5. Content Exclusion Categories
6. Review Ad performance
I did some of these last night too. Right now seeing zero kid content. A massive drop in ctr but that is to be expected. User engagement rate though skyrocketed..
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