Avoiding kid content

Grio

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Joined
Nov 13, 2022
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Looking for some good ways on an an account level to avoid kids content.

I am excluding Content suitable for families but still getting crap for kids.
 
To prevent your ads from displaying on content primarily intended for children then here are some methods you can consider on the account level:
1. Negative Keywords
2. Ad Content and Messaging
3. Age Targeting
4. Audience Targeting
5. Content Exclusion Categories
6. Review Ad performance
 
I did some of these last night too. Right now seeing zero kid content. A massive drop in ctr but that is to be expected. User engagement rate though skyrocketed..
 
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