Sorry for sounding like a beginner (because that's what I am), but if PR doesn't matter, then how come the higher the pr the higher the traffic? (at least that's what I see from my competition)
And secondly, how do you get traffic if your PR is zero, and your pages aren't being indexed to the fullest? Doesn't strong high PR back links help drive your PR up to increase traffic?
I know I know... The rookie million dollar questions.