Average Like to Follower ratio

Discussion in 'Instagram' started by smillsy, Jul 15, 2015.

  1. smillsy

    smillsy Newbie

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    Hi guys,

    Just trying to gauge how successful my manual activity has been (trying to grow a local businesses' IG without botting). I'll include some stats here, please give me some feedback.

    • ~1750 Followers
    • Account is 3 years old (I only took over a few months ago and when I took over it had about 200 followers!)

    Here are the like stats:
    • Average likes per media is 98
    • Ratio is 1 in every 17.8 followers engage (like)

    I've compared it with other local competitors who outsource their social media management:
    • Business 1: 1/40 followers engage (less overall followers)
    • Business 2: 1/60 followers engage (more overall followers)
    • Business 3: 1/80 followers engage (more overall followers)

    While my business obviously has *on average* more engaged 'followers', my problem is that most of our likes come from non-followers. Given the information above, I have 3 questions:

    1. Should I be concerned with the majority of engagement coming from non-followers? Is that important?
    2. How can I convert 'likers' into 'followers', should I comment on their photos and possibly follow them?
    3. I noticed bigger pages have lower engagement rates, do you think mine will drop as I get more followers?

    Cheers!
     
  2. PopularityBoom

    PopularityBoom Regular Member

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    % drops as your account grows, probably has to alot to do with IG algorithm.

    5-10% is good up to 20K then you will see a steady drop from there (about 1%) every 10K followers gained.

    This of course depends on your content, but this seems to be the norm.
     
  3. smillsy

    smillsy Newbie

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    Thanks Bobby, I thought I noticed a pattern!