Average Like to Follower ratio

smillsy

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Hi guys,

Just trying to gauge how successful my manual activity has been (trying to grow a local businesses' IG without botting). I'll include some stats here, please give me some feedback.

  • ~1750 Followers
  • Account is 3 years old (I only took over a few months ago and when I took over it had about 200 followers!)

Here are the like stats:
  • Average likes per media is 98
  • Ratio is 1 in every 17.8 followers engage (like)

I've compared it with other local competitors who outsource their social media management:
  • Business 1: 1/40 followers engage (less overall followers)
  • Business 2: 1/60 followers engage (more overall followers)
  • Business 3: 1/80 followers engage (more overall followers)

While my business obviously has *on average* more engaged 'followers', my problem is that most of our likes come from non-followers. Given the information above, I have 3 questions:

  1. Should I be concerned with the majority of engagement coming from non-followers? Is that important?
  2. How can I convert 'likers' into 'followers', should I comment on their photos and possibly follow them?
  3. I noticed bigger pages have lower engagement rates, do you think mine will drop as I get more followers?

Cheers!
 
% drops as your account grows, probably has to alot to do with IG algorithm.

5-10% is good up to 20K then you will see a steady drop from there (about 1%) every 10K followers gained.

This of course depends on your content, but this seems to be the norm.
 
Thanks Bobby, I thought I noticed a pattern!
 
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