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Autoresponder Content

Discussion in 'Black Hat SEO' started by blackhatbeavis, Nov 12, 2012.

  1. blackhatbeavis

    blackhatbeavis Regular Member

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    Anyone direct me to a RECENT guide to setting up an autoresponder and the content I should use to draw people in?

    I've found a few guides but the information is from a few years ago, so don't know if things have changed?

    Beavo
     
  2. datomcat

    datomcat Newbie

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    Very little has changed, the general consensus in offline/online marketing is that it can take 7 "touches" to bring in a sale. So to that end you should think about creating an autoresponder sequence with at least that many stages. Your initial communications should be very non-salesy, of course put your offer in towards the bottom for those emails so that hot leads and ready to go straight away.

    Basically each mail should:
    (a) give the impression that you are expert in what your talking about, and
    (b) make the recipient feel they are being rewarded with some exclusive/insider knowledge,

    A "newsletter" format works great here, above the fold put the unique/exclusive content, towards the bottom put your boiler plate offer. When you start to build a larger list you can segment the list and use A/B testing of different content/approaches/pricing to see which works better.
     
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  3. blackhatbeavis

    blackhatbeavis Regular Member

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    Thanks Datomcat for your insight,

    I take it you have experience in the field - is this something you could assist with perhaps?

    Beav
     
  4. john1444

    john1444 Elite Member

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    For the content the best thing you can do for yourself is to hire an expert if you are not good on that part...