Autoresponder Content

Anyone direct me to a RECENT guide to setting up an autoresponder and the content I should use to draw people in?

I've found a few guides but the information is from a few years ago, so don't know if things have changed?

Beavo

Very little has changed, the general consensus in offline/online marketing is that it can take 7 "touches" to bring in a sale. So to that end you should think about creating an autoresponder sequence with at least that many stages. Your initial communications should be very non-salesy, of course put your offer in towards the bottom for those emails so that hot leads and ready to go straight away.

Basically each mail should:
(a) give the impression that you are expert in what your talking about, and
(b) make the recipient feel they are being rewarded with some exclusive/insider knowledge,

A "newsletter" format works great here, above the fold put the unique/exclusive content, towards the bottom put your boiler plate offer. When you start to build a larger list you can segment the list and use A/B testing of different content/approaches/pricing to see which works better.

Thanks Datomcat for your insight,

I take it you have experience in the field - is this something you could assist with perhaps?

Beav

For the content the best thing you can do for yourself is to hire an expert if you are not good on that part...