Authorship for a company site's content?

dirtythirty · Dec 20, 2011

In regard to rel=author, is there any way to denote that a company is the author of content?

We write 100% original content for product reviews/articles on our site and want to make sure that big G knows we wrote it, even if the content is scraped and posted onto someone else's website.

I am familiar with rel=author and linking that to a G+ account, but most of the content on our site isn't written by anyone in particular. Meaning, it is written as sales/marketing copy for "Company XYZ", not as a blog by individual author "John Doe".

Initial Effort · Dec 20, 2011

I believe the work around is to create a Google+ account for your company and then tag that profile.

Kaithe.Clarke · Dec 21, 2011

See, the other way to protect your content is make it copyright protected. So, if someone even copies it, you can take legal action against them. And, this actually works.

jsherloc · Dec 21, 2011

Initial Effort said:
I believe the work around is to create a Google+ account for your company and then tag that profile.

Do you have anymore info regarding this? I've been searching for some valid documentation, and I'm just not finding much. I think I finally understand the whole idea of the markup and how it works between the site content and the google plus profile...but I'm not seeing much on actually attributing authorship to a specific company or brand in that manner.

_Chip_ · Dec 21, 2011

jsherloc said:
Do you have anymore info regarding this? I've been searching for some valid documentation, and I'm just not finding much. I think I finally understand the whole idea of the markup and how it works between the site content and the google plus profile...but I'm not seeing much on actually attributing authorship to a specific company or brand in that manner.

http://support.google.com/webmasters/bin/answer.py?hl=en&answer=1408986

dirtythirty · Dec 25, 2011

Initial Effort said:
I believe the work around is to create a Google+ account for your company and then tag that profile.

How do you create a Google + account for a company without entering a first and last name? Is it like Facebook where you have to use your personal account to create a Company's Page?

The problem I have with copyrighting all the content is that it is a pain to track down infringement and then prosecute. It takes away from what we SHOULD be doing, which is developing the website and selling products!

I will check out the link provided. Thank you everyone so far!

dirtythirty · Dec 25, 2011

double post, sorry

jsherloc · Dec 28, 2011

I am just curious if anyone has done this, better yet so as not to reveal any niches etc...does anyone have an example of a website that is using this Google Plus - Authorship connection for a specific brand, and not an individual?

I have personally seen plenty of examples of individuals using this new markup, and it showing their thumbnails and other works in the serps etc...but I have yet to see someone take their website/brand and use that as the author, AND have it show this way in the SERPs as suggested.

Any examples out there?

Authorship for a company site's content?

dirtythirty

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Initial Effort

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Kaithe.Clarke

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jsherloc

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_Chip_

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dirtythirty

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dirtythirty

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jsherloc

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