In the 2000s there was a saying that traffic is the currency of the Internet. Jump ahead to big data and the polls are in: Traffic is no longer the real asset of the Internet. A trusted audience is.
The Internet has evolved. Marketers now have access to many forms of traffic. It can be bought and sold as a commodity.
Traffic again loses its impact and appeal when you look at your goals against traffic. Any business or brand that goes through the rapid progressions of internet marketing sees this. First they want to build offers. Then they wish to gain interest from their customers. Then they want to build a list as they begin to understand that their income is a direct reflection of their list. Along the way, they hit the dartboard of ?I need traffic.?
This dartboard sends us scrambling. You begin considering and implementing various marketing strategies. Brands want content marketing and syndication to gain traffic. Then they realize they can just use ads on Facebook and social media. Many brands get lost in trying broad outreach that doesn?t hit the mark........
