Hey Guys, So I've built alot of micro niche sites in my time but now I'm venturing into making more authority type sites. I had a quick question I hope someone can clear up for me. For demonstration lets say my keyword is "Widgets" My question is if I'm building an authority site on widgets what is the best keyword terms to go for. I hear alot of mixed info so I'm trying to clear it all up. Main keyword "widgets" Secondary Keyword "blue Widgets" Third Keyword " Red Widgets" I hear some people saying using a repetitive keyword is bad is that valid? If so should i just target closely related keywords that don't contain my main keyword? Kinda confusing as from what I'm seeing alot of key terms with decent traffic are using the key term.