I've seen a lot of "Authority Site" journeys popping up here, so I thought why not jump on the bandwagon? It's been a long time since I really did much in the SEO sphere, so jumping in the deep end and trying to create an authority site in a pretty broad niche sounded like a good idea to me. My Niche My niche is pretty broad, And if I'm being honest it doesn't get that much traffic. But it's something I'm very interested in, so it's easier to write about, and find content for. My Site I'm going to be using an existing site. The site is about 9 months old, and I've never really done much to it. It gets about 50-100UV's a day, mostly from social media. For the most part I haven't done any SEO, and I've used the site more for testing out various wordpress plugins, and PHP tools. With this in mind, even though it is an aged site, it's backlink profile is pretty bland and it doesn't get much traffic from the SERPs anyway (max 5 visits a day). The site has posts going out once every 2 days for the main blog. These are small content snippets. It's kinda hard to describe how it works without telling you exactly what I'm writing about. But imagine that my site was based on a type of car (It's not!), and every 2 days, I post "stats" about that car, with a blurb. That's about it. So it's not really "great" content, but it's regular content. On top of this, I have wordpress "Pages" that I write massive articles about specific parts of the niche. For example, if it was a car blog, I might write an article about "Manual vs Automatic Transmissions". That's really generic, and I'm well aware the chances of ranking for something like that are tiny, but I feel I've got a pretty good shot at it. I don't want my articles to be too laser targeted, as it's about authority! The Plan My plan has a couple of prongs. - I want to obviously build quality backlinks at a decent pace. Most of the backlinks will be manual I feel as this is the best way to ensure quality. I own licenses to various SEO softwares (As well as developing my own tools myself), but I'd prefer to go the somewhat cheap route to show that you don't need a tonne of money to get going. So this will rule out most of the BST threads as well, as I don't want to "buy" my way to the top. - Create large social accounts for the site including a mailing list (More on this later). Again, most of these social accounts will be built up slowly, and without (too many) blackhat techniques. I already have a sizeable twitter and pinterest, but I want to keep building these. - Write even more large articles. People keep telling me to outsource this, but every single time I've outsourced, no one has had any idea about the topic and 5 minutes of research is not going to help in this regard. Creating large, helpful and informative articles will keep the search engines happy, and create great content that people will come back for. Note for all of this. I'm going to be doing it in my own time. I'm a regular guy, I enjoy my regular job, have an awesome family, this is just a side project of mine. I'll still try and post regular updates when I can though The Goal At the moment, I'm running adsense for monetization (may change), and I make around $1.80RPM (Revenue per mili), so that means to make $1000 in a month from this site, I'll need about 555k pageviews per month. That sounds like a lot, but I expect the RPM to increase as I get more traffic and work out better ad placements/ad providers, and remember that 555k is pageviews, not visitors. I expect that requirement to shoot downwards as I get more traffic. But for now, let's just make the goal $1000 month .