I'm sure this is a stupid question, but I think I can be forgiven cause I'm a newb at this. I've read a lot on these forums and learned more in 2 days than in the last year. Thanks to all for all the great ideas. My question: I haven't seen anything about getting links into authoritative sites (banks, gov, edu) etc as they are, if I understand correctly, very highly ranked by google. Now, I'm very conscious that it must be extremely difficult to do, but I can't believe that no one is giving a try, and find it strange that it hasn't been mentioned here as far as I can see... Is it so difficult that everybody has given up on that a long time ago?