Attribution models preference.......?

LuciferLeads

Registered Member

Jan 12, 2026

64

21

• Oct 13, 2026

• #1

With all the data privacy updates and tracking changes happing everywhere, which attribution modal are you guys actually trusting for day to day optimization? Are you still relying on last click data, or has everyone shifted over to data driven or position based models to make budget decisions?

 

P

PixelRush

Registered Member

Aug 1, 2026

52

17

• Oct 13, 2026

• #2

I think using more than one data source gives a clearer picture than relying only on last click attribution.

 

K

Kotoko

Registered Member

Apr 13, 2026

60

10

• Oct 14, 2026

• #3

Honestly, I think it depends on the account. Last click keeps things simple, while data-driven can help show the bigger picture. I'd check which one lines up better with actual conversions before making budget changes.

 

ads studio

Elite Member

Jr. VIP

Mar 2, 2021

4,452

1,395

• Oct 14, 2026

• #4

i dont usually track data but the leads i am getting and converting, that is what i am always after

 

DarkMethodz

Registered Member

Jun 10, 2026

53

11

• Oct 14, 2026

• #5

I think it depends on the business. some products need more time and several visits before people buy.