OTrap
Elite Member
- Jul 12, 2008
- 2,314
- 1,064
"... than to do many things poorly."
This quote, or some variation of it, has been used all over. It's rather common to hear it. We've all probably heard it once or twice used somewhere.
Yet, I think it's probably one of the things that is most quickly forgotten when we start out trying to make money online.
At one time we all were new to this Internet Marketing business. I'd be willing to guess that probably 99% of us violated this little piece of wisdom early along in our journey. Regardless of whether or not we were trying white hat, black hat, gray hay, or all of the above, since we didn't know where to begin, we began all over the place.
Personally, I jumped around from E-mail to SEO to Social Media to back-linking to YouTube posting. There were probably even others in between there that I don't recall.
Guess which one worked out of that? None of them. I had nothing to show for my efforts. Why? Because I was dabbling in all of them, and the time I spent in all of them kept me from learning to do any one of them well. I couldn't be innovative in any of them, because I spent too much time and brain power on the rest of them.
Fortunately, I came across someone who reminded me of the above quote (I'd heard it before, but for some reason didn't make the connection between that truth and what I was doing). I was reminded that being successful in IM is not about being a Renaissance Man. It may sound crazy, but someone trying to be a well-rounded Internet Marketer will continue to be an unsuccessful Internet Marketer as long as he keeps down that road.
So, this is to the newbies here: I know it's overwhelming to start out, and I know that you might not know where to begin. That's okay. You're not going to be expected to know where to begin. My encouragement to you, though, is within that adage: Learn to do a few things (or, better yet, just one thing) well. You won't be a pro overnight, or even maybe in a year. Don't know which to choose? Shit, write them down on flash cards, throw them on the floor, blindfold yourself, point, then open your eyes to see which one you're pointing at, and GET GOING on learning THAT ONE. If you know nothing about any of them, then just pick one and go. If, after you've learned about it, you don't like it, then do the same with a different one, but at least you'll know enough about the one to know that you don't want to pursue it. That narrows your vision and helps you focus.
So don't make the mistake so many of us have. Catch one idea and run with it. That's how you make a living at this: Not by understanding all facets of Internet Marketing, but simply by doing one or a few things well.
This quote, or some variation of it, has been used all over. It's rather common to hear it. We've all probably heard it once or twice used somewhere.
Yet, I think it's probably one of the things that is most quickly forgotten when we start out trying to make money online.
At one time we all were new to this Internet Marketing business. I'd be willing to guess that probably 99% of us violated this little piece of wisdom early along in our journey. Regardless of whether or not we were trying white hat, black hat, gray hay, or all of the above, since we didn't know where to begin, we began all over the place.
Personally, I jumped around from E-mail to SEO to Social Media to back-linking to YouTube posting. There were probably even others in between there that I don't recall.
Guess which one worked out of that? None of them. I had nothing to show for my efforts. Why? Because I was dabbling in all of them, and the time I spent in all of them kept me from learning to do any one of them well. I couldn't be innovative in any of them, because I spent too much time and brain power on the rest of them.
Fortunately, I came across someone who reminded me of the above quote (I'd heard it before, but for some reason didn't make the connection between that truth and what I was doing). I was reminded that being successful in IM is not about being a Renaissance Man. It may sound crazy, but someone trying to be a well-rounded Internet Marketer will continue to be an unsuccessful Internet Marketer as long as he keeps down that road.
So, this is to the newbies here: I know it's overwhelming to start out, and I know that you might not know where to begin. That's okay. You're not going to be expected to know where to begin. My encouragement to you, though, is within that adage: Learn to do a few things (or, better yet, just one thing) well. You won't be a pro overnight, or even maybe in a year. Don't know which to choose? Shit, write them down on flash cards, throw them on the floor, blindfold yourself, point, then open your eyes to see which one you're pointing at, and GET GOING on learning THAT ONE. If you know nothing about any of them, then just pick one and go. If, after you've learned about it, you don't like it, then do the same with a different one, but at least you'll know enough about the one to know that you don't want to pursue it. That narrows your vision and helps you focus.
So don't make the mistake so many of us have. Catch one idea and run with it. That's how you make a living at this: Not by understanding all facets of Internet Marketing, but simply by doing one or a few things well.