ATTN Experienced FB Advertisers: How do you OPTIMIZE your FB Campaigns?

Attention all experienced FB marketers.....

How are you guys optimizing your active FB campaigns?

A) Optimizing the current campaign when you make adjustments to bid/budget/demographics/age/ etc?

B) Start a new Ad Set for each adjustment including bids, budget, demographics, age, etc?

C) A little of both. Making adjustments to the bid/budget on the main campaign, however starting new ad sets when segmenting down the main campaign by demographics, age, gender, etc?

Again.....to reiterate, I am not speaking about starting a new campaign with your demographics already segmented. I am speaking of those who already have a semi-successful campaign and want to optimize it more by making adjustments to bids/budgets/demographics.

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I am finding a lot of conflicting information with the overwhelming majority of "FB advertisers" in relation to what Facebook support reps preach. Most FB advertisers make their changes to the main campaign and maybe segment demographics within their own ad sets when needed.

HOWEVER, according to Facebook reps, you need to leave your campaigns alone and not make ANY changes to them. When changes to the bid/budget/demographics (age, gender, etc) need to be made, you must always create a new ad set for them, as they claim that making changes to the LIVE campaigns will disrupt the FB algorithm......regardless if its only a bid or budget adjustment.

There seems to be a huge difference between what advertisers are doing and what FB reps are preaching.

To optimize/test new things - create new adset... why would change your CURRENT successful adsets and risk fucking that up?

The reps are right.

Were not talking about running NEW tests here. Were talking about changing a bid or your daily budget. Were talking about taking an existing campaign and changing it from Male/Female to Female only because the reports state they convert higher. Were talking about taking an existing campaign and changing narrowing down the age group from 25-44 to 25-34 because the reports state that demographic converts at a higher rate.

This is all about optimizing a NEW campaign that just shows promise but not quite raking in the big $$$.

90% of all Facebook marketing courses, from all these so called gurus tell us to change the actual campaign and not split things up unless your testing NEW demos.

Dude, I understood what you were asking.

I gave you my two cents. If you want to argue about it and listen to your WSO gurus then do that.

Bye

I'm looking for "something" that backs up your claim, other than a rude one sentence statement. Maybe you tested both? Maybe your split tests revealed within several campaigns that one was better than the other? Something to disprove the credibility of what the "masses" are teaching.

Hi mate,
When you want to change anything of your running ads, simply duplicate that, change where you like and run. Look if you change at a running ads then that is also going to review again so why you want to down that when that's already have a bit success?

You raise a good point Ellie with the "Under Review".