I believe that when you create an article you should have the keyword (KW) in your title and 3 or 4 times within your article as well. This enables the Search Engles to target your posts for that KW. So Google will find an article or post and list it under that KeyWord if that keyword is listed at least once or more times within that article. This helps in getting top rankings for your site. (or post) So if we pick a good KW and put it in an article then we have a better chance of Google listing it for us. So if we are using Caffeinated Content (or other article pulling plug ins) to pull articles for us because we put that KW phrase in the options I am finding that CC pulls articles that DON'T have the KW in it at all, so then we have to ask... 1. What is CC pulling, and 2. how many articles does CC actually pull with that KW in it. ( I suspect not many if any) (I checked a quite few of my articles and they DONT have that KW in them.) So we have to ask, apart from pulling a lot of articles, what is CC good for. how can we get articles with the KW in them? Personally I have created categories using my KW and pulled articles etc match those KW. Thinking all these posts would have the KW in them. Wrong!! So how do we get around this and is it reall important. From what I have learnt I believe it is important to have the right KW's in the title and more important within the article. What do you all do in this area. Worry about it? or ignore it.