..an Internet Marketer who sells to other (wannabe) Internet Marketers, or are you a marketer where the Internet is merely the tool (as in store front) to reach as many people as you can? When I first thought of the Internet as a market, in 2000, I had a clear vision of what I wanted to sell and the niche market I would target. Fortunately, or unfortunately as it turned out, I went into a partnership in a bricks and mortar business, and the idea of selling on the Internet faded. A consequent change in fortune, a breakdown, and a job opportunity creating 3D models for a military simulator saw my aspirations move towards a totally unrelated business goal. However, my love of writing and teaching others has lead me back to my 2000 idea. Subsequently I now own several websites, a blog or two, and a desire to make oodles of money. However since my return to my original idea, I find that I have been sideswiped with the notion that the way to make money is to create products for other Internet Marketers to use. This has lead to subscribing to damned near every "guru's" and lesser Internet marketer's newsletters, until I reached saturation point. Yes I have bought a lot of the latest and greatest ebook, script, software. I have been stung several times on the way where the hyped up piece doesn't live up to its 'so-called' reputation, or I have bought stuff that is long passed its effective use date. In short, I have come to a crossroad. In the last few months I've been creating a suite of software, writing numerous articles and developing some ebooks all based upon Internet marketing. Last night I read an ebook that hit me dead on... I came to the realisation that I was duped by the emails, and newsletters into thinking that to be an Internet Marketer I'd have to sell the same-old-stuff that everybody else was selling to basically the same customers. Hands up those who receive near identical hyped up offers from several well known marketers? Yep. each one is telling you to "clear your cookies as my bonuses are better that X's bonuses.. etc. etc". It's true. I have bought some pretty sophisticated stuff that could enhance my marketing efforts. But the truth of the matter is.. I don't want to sell to other Internet marketers, my original goal was to reach others.. to sell information based on the real things that interest me. Sure I will finish my current projects, and they may make me some money. That is not important. To me the important thing is that I create the products I have a passion for. I have researched my niche markets, I know that they are desirous of what I have to offer. Importantly I know how to reach them. But even more importantly than that, I have to remain focused. I have to avoid the guru hype. I have to do what I have to do to reach my original goal. So what are you? An Internet Marketer who markets to other Internet Marketers (90%) vying fo their custom in competition with other Internet Marketers doing exactly the same? Or are you reaching niche markets where your customers are not interested in selling anything themselves, but they buy from you because you provide products that they want? Don't get me wrong. There is a definite place for both types of marketers. I guess what we need to do, or at least what I needed to do, is to get to the point of deciding what we really want to do that is the most effective for us. At any rate, I thought I'd share this with those who might be like I was, overwhelmed with the hype and the latest product launches, and now find themselves standing at a similar crossroad and wondering what to do next. All I can say is do what you feel is best. Do the thing that will make you happiest and ultimately the most prosperous . Go for it. Finally, thank you Black Hat World. I appreciate the camaraderie, the sharing, and the ton of information that is here.