Well we spend 2 hours on serp checking every day for an article/content we created couple days back We keep an eye on pr updates every now and then Are we guys working? See now you are looking at this thread and you say you are working. Go spend some quality time in bar/resturant/beach. Come back fresh and start working on "on site seo" along with "off page seo" Make your pages look like they are really being taken care off. And yes have g00gle analytics installed and spend just about 10 minutes on it in a day. That will help you save all the time that you spend in PR checking, serp checking etc etc.