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Are you making the right content for your keywords?

Discussion in 'Copywriting & Sales Persuasion' started by silverace, Mar 20, 2015.

  1. silverace

    silverace Newbie

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    So I haven?t contributed a whole lot and I?m by no means a internet marketing expert, but I figured it?s time for me to start contributing! (hope this is in the right section, I do think so)

    I?ve been reading the forum a lot lately and still figuring out some stuff(mostly how to find those low competition keywords and make a decent content plan out of it), but wanted to share something I DO know about. As a university student taking a lot of marketing courses I figured it might be an idea to link a very basic marketing model to the content you are writing right now, and see if you are doing it right!

    You often read people complaining about how they had xxxx clicks to their Amazon affiliate links, and still have no sales! Weird, especially when we would believe the official numbers: Amazon is supposed to have a sitewide conversion rate of about 10%. So what might be going wrong?

    2015-03-20_0801.png

    (^can't seem to get the image to show larger, so just click :p )

    This model is known as the customer decision process. So what can we learn from this?

    Let?s say you finally got some rankings for a 1k monthly volume keyword: ?what is keyword?. You made a great article showing why people should buy ?keyword? and you are getting a lot of clicks. No sales though! Can you see what might be wrong here?
    Exactly. You are targeting customers in the wrong area of the customer decision process! You are somewhere in the need recognition/search area, yet you wrote an article pushing people to purchase!

    This model is actually something to really consider from the start of your keyword/content plan. If you create a site built on this model your conversion rate could definitely go up, as long as you funnel! So don?t get people to click your Amazon link from your ?search keyword? article, but link to a product comparison page! On that page you create a couple of reviews and from there on you get people to click on your affiliate link!

    We often seem to forget that we are dealing with humans instead of clicks. Thanks to the anonymity of internet you can overlook the fact that humans have a different attitudes, are either rational or irrational or just plain stupid! So next time you are writing a post for your keywords, make sure you write it for visitors with a certain intent!

    I hope this short post is helpful for someone. If just 1 person likes it I?d be happy to finally have shared something useful!
    Cheers,
     
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  2. blackiesap

    blackiesap Power Member

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    Thanks for reminding this fact. :)
     
  3. sbndnb

    sbndnb Regular Member

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    I've read a similar post before but it's still a great reminder to focus on the intent of your targeted keywords.