We have an adult site that gets 6,000 unique visitors daily, 90k daily page views, 15% bounce rate, and visitors spend an average of 11 minutes on our site with approx. 12 page views per person. We currently make about $20-$30 a day off that traffic. Though, we have read of competitors making up to $1 per unique visitor. Originally we were using Pay Per Signup programs and were making very little money so we switched strictly to PPC programs. Should we be making more money off our current traffic? If so, what steps should we take to monetize our traffic? We are not really looking to increase traffic just yet (due to server / bandwidth costs) as we want to make sure we are getting every penny out of our current traffic. And despite our somewhat intrusive advertising techniques we are just not sure that we are doing that. Are we making as much as we can or "should be" off our current traffic? What can we do to increase our revenue without increasing traffic?