Are Twitter ads worth it?

Are Twitter ads worth for promoting a new Twitter for my blog? Or should I just buy retweets from accounts in my niche?

It's better to buy shoutouts or like u said retweets because twitter ads is not cheap.Btw why u choose twitter and not IG or something else?

Thank you for your response!
I chose Twitter instead of Instagram because it's a cybersec niche blog and cybersec is more popular on Twitter.
By the way, what are 'normal' prices for shoutouts?

z0fys said:

Thank you for your response!
I chose Twitter instead of Instagram because it's a cybersec niche blog and cybersec is more popular on Twitter.
By the way, what are 'normal' prices for shoutouts?

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I really have no idea but be careful buying shoutouts because some people have fake followers

In my experience twitter ads never worked as good as other ways of promotion. I'd buy retweets and shoutouts instead.

Of course they work and that is why you see so many advertisers on Twitter.

Really depends on what you want to advertise. In my own experience and the niche I work with, Twitter has the "brainy" audience, while FB has the "commoners". I tried app installs with Twitter, and got a ridiculously low ROI (for a game), but on FB I got around 50 installs. I tested another, more 'intellectual' ad on Twitter, and it performed slightly better. Also, Twitter sucks as their restrictions for ads are horrible. If they reject one to three of your ads, they are likely to ban you from advertising.