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Are these FB Ad results Good / Bad / Average ?

Discussion in 'FaceBook' started by wilnadon, Jun 4, 2016.

  1. wilnadon

    wilnadon Newbie

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    Hey guys.

    I just temporarily deactivated a local Facebook ad campaign that I was running in the insurance niche and I thought I'd share my numbers and get some opinions. I'm a newb internet marketer with very little background on the subject. Note that the ad campaigns objective was to get clicks to a website I set up with a single page lander that is attempting to get a name, phone number, e-mail address. This is for an actual business, not CPA. I sell insurance directly myself. Here are the numbers:

    Impressions: 5806 Clicks: 157 Spent: $36.00 Result Rate: 1.94% Per Website Click: $0.23

    The clicks were sent to a landing page where I collected 2 leads and made one in-person sale, which made 12x what I spent above, and will make me almost what I spent every month in residual.

    My questions Are:
    • Is my click through rate too low, good, or average? The audience is very targeted to business owners within 50 miles of my business that make at least 50K per year.
    • Is my landing page conversion rate low or average? I feel like it's low and I should've gotten more leads.
    • Am I paying too much per click or is that about what you would normally come to expect from a website clicks ad campaign on Facebook?

    If any of those numbers look bad please feel free to suggest some areas or research to improve those numbers..

    Thanks a lot guys! :):D
     
  2. GoldenWarrior

    GoldenWarrior Senior Member

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    I think you will need to improve your landing page. So there is a possibility to get more leads. But i think your target was very good and FB delivered high quality people. That's why you got 1 sale. Improve your landing page which you can do now. Your CPC is okay now.
    Thanks
     
  3. wilnadon

    wilnadon Newbie

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    Thanks.

    What's a good landing to lead conversion rate? The niche is health insurance

    Thanks