Hey guys. I just temporarily deactivated a local Facebook ad campaign that I was running in the insurance niche and I thought I'd share my numbers and get some opinions. I'm a newb internet marketer with very little background on the subject. Note that the ad campaigns objective was to get clicks to a website I set up with a single page lander that is attempting to get a name, phone number, e-mail address. This is for an actual business, not CPA. I sell insurance directly myself. Here are the numbers: Impressions: 5806 Clicks: 157 Spent: $36.00 Result Rate: 1.94% Per Website Click: $0.23 The clicks were sent to a landing page where I collected 2 leads and made one in-person sale, which made 12x what I spent above, and will make me almost what I spent every month in residual. My questions Are: Is my click through rate too low, good, or average? The audience is very targeted to business owners within 50 miles of my business that make at least 50K per year. Is my landing page conversion rate low or average? I feel like it's low and I should've gotten more leads. Am I paying too much per click or is that about what you would normally come to expect from a website clicks ad campaign on Facebook? If any of those numbers look bad please feel free to suggest some areas or research to improve those numbers.. Thanks a lot guys!