Are telegram ad creatives becoming more important than targeting?

Hi,
I have been watching a few campaigns recently, and something interesting keeps happening.
Two campaigns can target very similar channels, yet one get subscribers at a much lower cost simply because the ad text resonates better with the audience.
Would love to hear some advice

I think creatives are becoming more important than ever, but the real solution is finding the right combination of both targeting and ad copy.

A mistake I see often is advertisers changing their target channels after campaigns performs poorly. In many cases, the audience is actually fine, the ad just is not giving people a reason to click

What work better is creating multiple versions of the ad from the start. Test different angles, benefits, and hooks while keeping the same targeting

I have seen situations where two campaigns target almost the same channels .One gets cheaper subscriber simple because the ad copy speaks more directly to the audience interests. A small change in wording ,value proposition or call to action can make a big difference.The best results came when combining relevant target channels with ad text that clearly explains the benefit of joining the destination channel.

Both are important. How ? One gets your ad in front of the people and a good creative makes them click and take action.