I have a client I do social media for who runs a wedding business (top40 cover band). He's thinking of setting up a preferred vendors page and asking vendors/venues he's known over the years to do link exchanges with him (he puts a link on his vendors page to them and vice versa). I doubt it would ever reach more than 100-150 links max - but for a while it will be a small amount of links while he's building it up. -the links are all with local vendors/venues (within CT) -Everyone is in the event market, so they are in the same niche. My understanding is that it would help everyone involved on two levels. 1. This is considered a "backlink" for both of people- Google loves these and one of the ways they measure your rank in the search engine is by the number of backlinks you have. 2. This will also give both a natural boost in web traffic, as I have perspective clients visiting my web site that may not have found a photographer yet, and you have perspective clients visiting yours that may not have found a band yet. Now I've been researching and finding different things - some say 1:1 link exchanges are bad for SEO altogether, some say they are only bad if they are part of a generic large link exchange/link market/link network type thing.... I'm not sure what to believe. What are your thoughts? If it's local and small scale like this, will it hurt my ranking or help me get traffic? Thanks!