1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Are Reciprocal Links Bad?

Discussion in 'White Hat SEO' started by blackguard, Oct 13, 2009.

  1. blackguard

    blackguard Registered Member

    Joined:
    Jan 7, 2009
    Messages:
    59
    Likes Received:
    6
    So I have been having a long running debate with some SEO friends of mine regarding reciprocal links. I am aware of many different link managers that provide forms to register with a partner site to get a link (of course they request a reciprocal link in return). For reasons, I just don't understand one of the SEO friends of mine will NEVER do this (even with a high PR6+ site). The reason states is due to reciprocal links. Is there a huge penalty that I am not seeing with reciprocal links? Why would someone want to avoid them like the plague and then again why do so many link managers exist if they are such a horrible thing? Is the link juice from them somehow watered down by Google, Yahoo, and Bing? What are your thoughts? Anybody have a good argument AGAINST reciprocal links?
     
  2. small_town_boy

    small_town_boy Power Member

    Joined:
    Aug 14, 2008
    Messages:
    513
    Likes Received:
    163
    Yes, they do no good for SEO purposes. They basically count as no backlink.
     
  3. blackguard

    blackguard Registered Member

    Joined:
    Jan 7, 2009
    Messages:
    59
    Likes Received:
    6
    Is that limited to Google or across all of the big search engines?
     
  4. Jcsarokin

    Jcsarokin Power Member

    Joined:
    Mar 2, 2009
    Messages:
    718
    Likes Received:
    1,015
    Location:
    Los Angeles / Beverly Hills
    You get a lot less "link juice" ... work on 1 way links with high pr in ur niche.
     
  5. peter2002

    peter2002 Senior Member

    Joined:
    Jul 8, 2009
    Messages:
    1,120
    Likes Received:
    24,314
    Occupation:
    Internet Marketer, Degrees in Business and Psychol
    Location:
    USA
    Google definitely doesn't like reciprocal linking, so try to avoid it. And why do you want to do it anyways? One way links are so easy to obtain.
     
  6. SpamHat

    SpamHat Junior Member Premium Member

    Joined:
    Apr 27, 2009
    Messages:
    151
    Likes Received:
    67
    Location:
    UK
    They are not "bad" at all.

    Think of it like this: Too much of anything is bad for you.
     
  7. Megalomaniac Midget

    Megalomaniac Midget Power Member Premium Member

    Joined:
    Oct 1, 2009
    Messages:
    688
    Likes Received:
    1,063
    Occupation:
    Bullshit Artist
    Home Page:
    Go say that in an adult webmaster forum where everyones running traffic trading scripts that are an advanced form of reciprocal links. You will get laught out of the forum.

    There are no penalties, reciprocal links just carry less weight in the ranking algorithm. Within certain niches traffic trading using reciprocal links kicks arse, there are a few large sites doing 1m+ UV/month just thru reciprocal links.
     
  8. fbrcold

    fbrcold Junior Member

    Joined:
    Jul 13, 2008
    Messages:
    167
    Likes Received:
    305
    Occupation:
    Take a Guess
    Location:
    USA
    I fully agree. I have some sites I have done split tests with. Same site copied with different backlinks. The sites that are oneway are still at the top of google while the recip site is pages in.

    Just my experience with it.