Are Private Blog Networks Really Dead Forever?

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Leith said:
I'm currently running several tests at the moment testing different theories around this.

Even though it hasn't been a week yet, I'm seeing increases on my keywords already - so PBN's certainly aren't going to die anytime soon if you do it correctly. Just because your rankings have dropped this week doesn't mean it's because of this new "update".

scdocva


My own theory is that there is some truth to what is said in the video. I think PBN's made with dropped domains will continue to work but just won't pass as much juice when compared to an aged domain that hasn't been dropped.
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what you prefer for PBN . expired domain or fresh domain .
 
creativeshuvo said:
what you prefer for PBN . expired domain or fresh domain .
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I don't think he meant fresh domains (What would be the point?)

Probably domains bought at auction that aren't yet expired. This is usually a more expensive route to go down but the domains available are much more powerful
 
they can stop us from ranking only when their search engine no longer exists
 
well i don't see any drop in my sites.....so i dont think pbn is dead
 
I can understand that someone shares this twice, but three times? People believe all kind of bullshit. Unbelievable.

And I doubt that even non-niche relevant PBNs will get killed anytime soon. All they can do is to limit their firepower, but that's it. There will still be shittons left.
 
In case anyone is interested, they start talking about this at 16'07" They start with a question about if the age of a domain matters, and then a related question arises.

These are the exact words by John Mueller:

Sometimes we recognize that a new site is actually totally unrelated to an old site, so that's for example sometimes the case if you go out and buy an old domain name, it might have been, I don't know, a church website for 10 years, but if we recognize that your current website is really not the same thing as it was before then we need to understand that difference and say "well, these old links they apply to the old website, but they don't apply to the new"

The title the OP chosed for the topic is horrible (sorry man, I'm just not a fan of yellowish titles) but the topic is actually VERY interesting. I also take with a grain of salt everything that comes from Google, but this time it makes total sense, from an algo perspective, to discard old links that were made to point to old content that is totally unrelated to the current content. John Mueller said "your current website is really not the same thing as it was before", but that's a little ambiguous. Does that mean that the content should be exactly the same? (I don't think so) Or topically related? (Probably, since a website can change its content, it happens often, but it's unusual that it changes to a completely new topic) Or are we good with "just somehow related"?

 
If we go by the statement of that guy then this is not something new and Google had been doing it since ages (!) In that case why PBN has been working effectively till now.
 
ender78 said:
In case anyone is interested, they start talking about this at 16'07" They start with a question about if the age of a domain matters, and then a related question arises.

These are the exact words by John Mueller:

Sometimes we recognize that a new site is actually totally unrelated to an old site, so that's for example sometimes the case if you go out and buy an old domain name, it might have been, I don't know, a church website for 10 years, but if we recognize that your current website is really not the same thing as it was before then we need to understand that difference and say "well, these old links they apply to the old website, but they don't apply to the new"
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Here's one big problem with Mueller's comment.

Google would have to make a comparison of the current contents of a web page with the past history of that page's content, MANY times. Not just the first time it crawls a newly registered expired domain.

Why? Because otherwise all us SEOs would have to do is register an expired domain, put up the original content (taken from archive. org), and wait for the site to get crawled and "pass" Google's relevancy test. And THEN change the content to anything completely different. To prevent us from doing that, Google would need to make the relevancy test many times, trying to catch the change in content. Awful lot of time and effort to this. How many expired domains get registered *every day*?
 
ender78 said:
In case anyone is interested, they start talking about this at 16'07" They start with a question about if the age of a domain matters, and then a related question arises.

These are the exact words by John Mueller:

Sometimes we recognize that a new site is actually totally unrelated to an old site, so that's for example sometimes the case if you go out and buy an old domain name, it might have been, I don't know, a church website for 10 years, but if we recognize that your current website is really not the same thing as it was before then we need to understand that difference and say "well, these old links they apply to the old website, but they don't apply to the new"

The title the OP chosed for the topic is horrible (sorry man, I'm just not a fan of yellowish titles) but the topic is actually VERY interesting. I also take with a grain of salt everything that comes from Google, but this time it makes total sense, from an algo perspective, to discard old links that were made to point to old content that is totally unrelated to the current content. John Mueller said "your current website is really not the same thing as it was before", but that's a little ambiguous. Does that mean that the content should be exactly the same? (I don't think so) Or topically related? (Probably, since a website can change its content, it happens often, but it's unusual that it changes to a completely new topic) Or are we good with "just somehow related"?

Click to expand...

What when nytimes.com get expired and google's algo is all humpty dumpty figuring out if the new owners content is relevant?
Google is a synonym for bullshit, the sooner you get it better you will be at IM.
 
danparks said:
Here's one big problem with Mueller's comment.

Google would have to make a comparison of the current contents of a web page with the past history of that page's content, MANY times. Not just the first time it crawls a newly registered expired domain.

Why? Because otherwise all us SEOs would have to do is register an expired domain, put up the original content (taken from archive. org), and wait for the site to get crawled and "pass" Google's relevancy test. And THEN change the content to anything completely different. To prevent us from doing that, Google would need to make the relevancy test many times, trying to catch the change in content. Awful lot of time and effort to this. How many expired domains get registered *every day*?
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This isn't that hard to do. Consider archive.org, which has a tiny fraction of the resources of Google. It nonetheless has multiple snapshots of websites over time.

From a technical standpoint, although Google could keep a huge database of website changes over time, Google does not actually have to do so. All they have to do is keep crawling the web, and, with each crawl, assign a relevancy score as it follows a link. If Google follows Page A to Page B and finds that Page B isn't related to Page A, Google can accordingly discount the value of that link.

IMHO, this is a part of how the "real-time" Penguin 4.0 works. It's doing those assessments on the fly each time it crawls.
 
Depending on the PBN.
Public Blog Networks are kinda dead yes
The other one (whos name we don't call) will never die :)
 
Banditoseo said:
From a technical standpoint, although Google could keep a huge database of website changes over time, Google does not actually have to do so. All they have to do is keep crawling the web, and, with each crawl, assign a relevancy score as it follows a link. If Google follows Page A to Page B and finds that Page B isn't related to Page A, Google can accordingly discount the value of that link.

IMHO, this is a part of how the "real-time" Penguin 4.0 works. It's doing those assessments on the fly each time it crawls.
Click to expand...

If this is how Google does it (not saying they are, or aren't), then they'd be doing this comparison with every link, every time, as you said. So why does he make a statement singling out expired domains and comparing new content to old?

If Google is doing this relevancy score on every link, then they wouldn't need to treat newly registered domains any different than any other domain. Relevancy of each link is checked, every time it's encountered. They wouldn't have to treat links from newly registered expired domains any differently than links from other domains.

I smell something fishy in his remark. Maybe just another means of scaring SEOs away from using expired domains in PBNs.
 
danparks said:
If this is how Google does it (not saying they are, or aren't), then they'd be doing this comparison with every link, every time, as you said. So why does he make a statement singling out expired domains and comparing new content to old?

If Google is doing this relevancy score on every link, then they wouldn't need to treat newly registered domains any different than any other domain. Relevancy of each link is checked, every time it's encountered. They wouldn't have to treat links from newly registered expired domains any differently than links from other domains.

I smell something fishy in his remark. Maybe just another means of scaring SEOs away from using expired domains in PBNs.
Click to expand...

Of course what he says is fishy! Everything from Google is fishy! :)

Way back in 2010, Cutts said domain age isn't really a factor (and that WHOIS data is hard to obtain and use), although Google does consider when it first crawled a domain:

So, in a sense, then don't treat newly registered domains any differently -- in that the registration data isn't a factor, but prior crawls are. I've seen brand-new domains rank, so long as they had high-quality content and design.

I think when all is said and done, they use a mix of stuff, including a comparison of prior content and a real-time relevancy test. A site redesign isn't a bad thing; hell, Panda was all about making everyone re-do their websites. Nonetheless, a PBN is most useful if it maintains continuity with the prior site. I think that's more important than the age of the domain. Whether it's more important than the authority/trust of the domain is a case-by-case basis. A strong domain beats a weak domain every time, but a medium-strength domain with continuity of content can help as much as a strong domain.

Obviously this doesn't mean PBN'S ARE DEAD!!! but that more value can be wrung from an old domain if some content continuity is maintained.
 
danparks said:
Here's one big problem with Mueller's comment.

Google would have to make a comparison of the current contents of a web page with the past history of that page's content, MANY times. Not just the first time it crawls a newly registered expired domain.

Why? Because otherwise all us SEOs would have to do is register an expired domain, put up the original content (taken from archive. org), and wait for the site to get crawled and "pass" Google's relevancy test. And THEN change the content to anything completely different. To prevent us from doing that, Google would need to make the relevancy test many times, trying to catch the change in content. Awful lot of time and effort to this. How many expired domains get registered *every day*?
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or possibly just evaluate link relevancy with every crawl, this is a function of "rank brain" or at least in theory it could be lol
 
MisterF said:
OP

You need to protect yourself quickly.

Tinfoil-Hat.jpg.jpg
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This... This gave me a hefty chuckle!

Thank you for that lol.
 
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