are mods allowed to post their personal link on their sub?

Is it allowed for a mod to use autobod to constantly push users to visit a personal site they own? The links are also in the subreddit widget and sticky comments.

The site itself is SFW with no obvious ads, but it’s structured to profit from traffic later (like through leads or SEO). Would this count as self-promotion that can lead to ban?

It's allowed until someday this mod is drunk and he bans himself for self promotion...if he stays sober, no issues

Only gets flagged if enough users report it or if it breaks platform-wide rules

Inserting links into sticky comments, sidebars, or auto-replies by bots to make links appear frequently may be considered abusive behavior by subreddit mods or Reddit admins.