Are links from HuffPost, Forbes, etc. "worth it"?

worldatlarge

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Is it worth it to pay a lot of money to get a link from a premium authority site like Huffington Post, Forbes, Technorati, etc?

By "worth it", I mean, let's say you find a vendor who would charge $1,200 for a link from Huffington Post. Now, I obviously know that link would be nice to have, but no one could predict exactly what kind of results you would get from that single link. So anyways, would you spend the $1,200 on 1 link from Huff Po, or would you spend $1,200 getting 5-10 medium authority links from news sites, etc.? Would you spend it getting 50 links from low-medium "authority" sites? (Or would you spend it another way I didn't mention?)

I know everyone will have their own opinion, I'm not looking to start an argument, just wanting to get people's opinions on this. Thanks :)
 

It really depends on your business/site.

If you want some solid exposure backed up with a powerful backlink, then that is a no brainier (if you can afford it). In other words, these kind of links are more for solid website, not your average micro niche site.
 
You can buy a domain with links from these sites for $5, then you 301 that domain to your money site.

IMO the links are useless unless the article gets some traction and other sites link out to that article because then you would get that link juice.

But if that does not happen you just have a empty link with no link juice, these bug authority sites make many articles a day and link out so much you wont get much link juice off the root domain.

Better off making web 2.0s and tier link them with GSA
 
do some crazy shit that will catch their attention instead of paying some random seo guy 1000s for links.
You need to some CEOScam level stuff, but in the amazing category
 
If you target hipsters and college types browsing Reddit on a Starbucks, then yes a link on Huffpo will be a great asset.

As for the link PR value, I think google is probably onto it, since it's been made public that these links were being sold all over the place over a year ago.
 
Dont look at it as a SEO investment, because its not.

I'll give you an example from the gambling niche. There was a start-up that received a couple of millions in investment. That story immediately hit the press and short after the website was on the 1st page for some competitive terms. I was witnessing it online, because gambling is one of the niches I'm in, and that start-up happened to target my keywords.

Anyway 3 months later it was no where to be found. His competitors (me included) are not on Forbes/Huffingtonpost/etc and as far as I can tell no-one of the top 10 did anything to help him disappear. He just disappeared naturally once the buzz faded.

Treat these posts as ads. E.q. if you can get 100 targeted visitors from a post on Forbes and the cost per visitor is less than the cost per visitor in adwords, then its worth it.
 
I think they give do follow backlink, so it should be a valuable one to any site.
 
Its purely for authority when using psychology. Something like this might push you over the top for a sale, others not so much.
 
These are mostly crap, no seo value.

You can easily find a bunch of domains having them, buy such domains at $9 a pop :D

Here's why they are not much useful:
cnn/forbes/huff links come from their internal pages. These Internal have little to no authority/PA/pr so they wont really help you.
 
Dont look at it as a SEO investment, because its not.

I'll give you an example from the gambling niche. There was a start-up that received a couple of millions in investment. That story immediately hit the press and short after the website was on the 1st page for some competitive terms. I was witnessing it online, because gambling is one of the niches I'm in, and that start-up happened to target my keywords.

Anyway 3 months later it was no where to be found. His competitors (me included) are not on Forbes/Huffingtonpost/etc and as far as I can tell no-one of the top 10 did anything to help him disappear. He just disappeared naturally once the buzz faded.

Treat these posts as ads. E.q. if you can get 100 targeted visitors from a post on Forbes and the cost per visitor is less than the cost per visitor in adwords, then its worth it.

You can not give a conclusion based solely on one sample, especially a sample in a very difficult niche.
 
I don't think the $1000 + links are worth it for most sites. But the $75 to $300 range may be - especially if it is a true authority site. Throw some extra links at it (don't go crazy with links - go deeper rather than wider - and don't be an ass and spam a mom and pop/mommy blogger site) and get it some of it's own link juice and it will pass it through.

I'm moving in this direction - easier, faster and perhaps cheaper than a PBN (I make high quality, good looking sites when I build PBNs so your mileage may vary).

Also easier than outreach - my content is good enough for outreach - I just don't have time for it.
 
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I know you were being hypothetical in your first post, but no one even mentioned the fact that one single link from huff post can cost $1200?

Is it just me or is this incredibly a lot of money for that?
 
I've seen links on sale for the HuffPo from around $600-$1300. But I'm sure other members know of ways to get them cheaper (or more expensive, lol).

Really a lot of great opinions, thank you everyone. Although some of the opinions are very conflicting. That's the nature of the beast I guess.
 
I don't think the $1000 + links are worth it for most sites. But the $75 to $300 range may be - especially if it is a true authority site. Throw some extra links at it (don't go crazy with links - go deeper rather than wider - and don't be an ass and spam a mom and pop/mommy blogger site) and get it some of it's own link juice and it will pass it through.

I'm moving in this direction - easier, faster and perhaps cheaper than a PBN (I make high quality, good looking sites when I build PBNs so your mileage may vary).

Also easier than outreach - my content is good enough for outreach - I just don't have time for it.

I agree with you 100% !
 
I think that this links can be helpful as long as the contents of the pages where do they come from are related to the content of our pages.
 
Hello,


Links from huffingtonpost, forbes are really worth... The higher the Page Rank of sites, the higher will be its significance in the World Wide Web, as per Google. Due to huff, forbes, your site or blog will get more consideration and view from your corner and individuals will be more agreeable in naturally connecting back to you!


However, Sites with higher Page rank (i.e.) Forbes, huff. are slithered all the more frequently by Google's bots when contrasted with the sites with lower PR. Hence, links from high PR site is definatly worth ...!
 
Links from huffingtonpost, forbes are really worth... The higher the Page Rank of sites, the higher will be its significance in the World Wide Web, as per Google.

Small correction: The higher the Page Rank of pages, the higher will be its significance in the World Wide Web, as per Google.

If your Forbes post has no backlinks from 'significant' pages on Forbes, then it is a pretty worthless post in terms of SEO.

Add a diminished value of Page Rank to the equation and your Forbes post becomes just another post among the many you'll need.
 
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You can buy a domain with links from these sites for $5, then you 301 that domain to your money site.

IMO the links are useless unless the article gets some traction and other sites link out to that article because then you would get that link juice.

But if that does not happen you just have a empty link with no link juice, these bug authority sites make many articles a day and link out so much you wont get much link juice off the root domain.

Better off making web 2.0s and tier link them with GSA

I understand the whole expired domain thing and making a PBN or 301ing that domain, but my opinion is that is no where near the same as a direct link from the same authority site. But this is probably a discussion for another thread :)

do some crazy shit that will catch their attention instead of paying some random seo guy 1000s for links.
You need to some CEOScam level stuff, but in the amazing category

Ehhh.. Our niche is pretty boring. We'd have to get incredibly creative to do something to go viral or catch their attention. You never know.

If you target hipsters and college types browsing Reddit on a Starbucks, then yes a link on Huffpo will be a great asset.

As for the link PR value, I think google is probably onto it, since it's been made public that these links were being sold all over the place over a year ago.

Lol. Reddit. I don't understand it. And that's NOT the demographic we are targeting. Heh, so maybe Huffpo isn't that relevant.

Dont look at it as a SEO investment, because its not.

I'll give you an example from the gambling niche. There was a start-up that received a couple of millions in investment. That story immediately hit the press and short after the website was on the 1st page for some competitive terms. I was witnessing it online, because gambling is one of the niches I'm in, and that start-up happened to target my keywords.

Anyway 3 months later it was no where to be found. His competitors (me included) are not on Forbes/Huffingtonpost/etc and as far as I can tell no-one of the top 10 did anything to help him disappear. He just disappeared naturally once the buzz faded.

Treat these posts as ads. E.q. if you can get 100 targeted visitors from a post on Forbes and the cost per visitor is less than the cost per visitor in adwords, then its worth it.

Very good post. I follow your logic completely. I think someone replied to you that just 1 example doesn't matter... but I do think this is a good example. The only part I don't wholly agree with is the "SEO investment" part. Unless we're all way off our rockers, good links do matter. We just don't know how much they matter (to Google). But I agree that the visitors and exposure is often more important than the link itself.

Its purely for authority when using psychology. Something like this might push you over the top for a sale, others not so much.

Good point. And the more I think about it, I don't think being able to say we were mentioned on the Huffington Post would matter much in this category :(

Small correction: The higher the Page Rank of pages, the higher will be its significance in the World Wide Web, as per Google.

If your Forbes post has no backlinks from 'significant' pages on Forbes, then it is a pretty worthless post in terms of SEO.

Add a diminished value of Page Rank to the equation and your Forbes post becomes just another post among the many you'll need.

This pretty much cuts to the heart of my question. If I get a link on Forbes in 1 article, but it never hits the front page, never makes it to a sidebar and no other Forbes article links to it, it's going to have a very low PR. Now, maybe I could build some other links to that post, and the PR/PA/whatever would go up a bit.

It is mind blowing how some people think some links from super authority, high DA sites will help rankings, regardless of the actual article's PA, and other people claim the only real thing that matters is the actual article's PA (so a crappy PA, even on a high DA, won't help much).

Maybe there are some true experts who have done a lot of testing and know the secret, but they haven't told me. And Google sure ain't tellin' me, either.
 
The problem with this is that it's really only viable for sites that are going to be making a lot of dough. If you have one of those sites then in my opinion I think it'll be well worth it as the amount of juice you'll get will make a huge difference in your rankings.
 
The problem with this is that it's really only viable for sites that are going to be making a lot of dough. If you have one of those sites then in my opinion I think it'll be well worth it as the amount of juice you'll get will make a huge difference in your rankings.


Well, the "money site" in question isn't a micro niche, affiliate, etc. type site. It's a legitimate, "real world" business. (no offense to anyone who runs micro-niche or affiliate sites!)

But even then, "real world" businesses can't go around flinging money at every high DA site link opportunity that comes their way.

Ouch, you got banned. That's gotta sting. :(
 
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