Are Guest Posts Losing SEO Value After Google’s Latest Updates?

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Some SEOs claim guest posts aren’t as powerful anymore due to Google’s link quality focus. Are you still seeing solid results from guest posting, or shifting to other link strategies?
 
Guest posting still works when done thoughtfully focusing on relevance and quality over quantity makes all the difference nowadays.
 
Guest postings can still be effective, but you really need to be selective. Aim for sites with genuine audience interest and relevance to your topic. Focus on true value, not just getting a placement. Anything that feels unnatural won't give good returns. For me, I'm also looking at other ways to get eyeballs on my pages, focusing on creating something so good, others naturally want to spread the word.
 
I focus more on relevance than DA. A niche relevant guest posts is far better than high-Da irrelavant one.
 
I think Backlinks is just a number, what really matters are the quality signals the backlinks send. If they’re good, then it’s fine for SEO.
 
Guest posts still work if sites are authoritative and content is valuable, but I’m increasingly focusing on digital PR and niche edits for more sustainable, high-impact links.
 
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