create a fan page.. and make your fb ads to like your fan page.. don't send them directly to an offer.
I've read fb ads case studies.. and they said it was easier to get them to like a fan page then convert them on your LP. since they're already on facebook. then you have more chances to convert them later on. but this was also before the reach factor. so i'm not sure if it's still the best way to go. unless you know how to broaden your reach with your status updates.
news is coming out most facebook ad clicks are fake
Yea that's what I heard. Does anyone know of an alternative? I've never bought ads before.