Are e-commerce sites harder to outrank?

I found a few keywords that have low to medium competition using google's keyword planner. When I combed through the top 10 websites, they were all e-commerce sites; there are no information based sites. Is a blog / info site going to be able to surpass the e-commerce ones? Thanks so much.

It depends on the specific e-commerce sites' SEO. But most of the time e-commerce sites earn more per visitor than info blogs which gives them a bigger incentive and usually more resources to outrank pure info blogs, but it really depends on the case. Maybe they are not really targeting your keyword or they have much better traffic sources than SEO, so there is no real rule of thumb here. You look at the top 10 results and you analyze them individually.

Try semrush for keywords, it is the best tool to find best low competition keywords

Check their domain authority and if the pages are targeting your keyword. There's really no way to know for sure without doing some testing.

Also keep in mind that most e-comm business owners don't spend resources promoting individual product pages so most of those pages have weak SEO profiles.

Google doesn't seem to favor or penalize e-commerce sites generically. So I'd say no. But if they sell directly then its more likely they are paying to do SEO, so that is a factor.

-ThopHayt