jefis
Elite Member
- Mar 7, 2010
- 4,070
- 2,264
This is copied from an email I received.
Apple just released a new ad slot to help your app reach a wider audience. App stores are the second most powerful channel for getting new users. This is a major opportunity to take advantage of one of the biggest app stores in the world.
Where it will appear: The ad will appear right on the search tab, which millions of Apple device users visit every month.
The opportunity: When a major network releases a new ad slot, there's a temporary period where first movers are able to get lower cost-per-clicks (CPCs).
Easy to get started: It's pretty easy to test the waters with this new ad placement. There's no minimum spend, and you don't have to make any new images or text. This ad slot takes your app title, description, and images, and uses it for the ad. The ad listing then appears like a regular search listing.
Tracking installs: Unlike with Facebook, here you can use Apple's proprietary tracking to see how many users came from your search campaign. This comes in handy after the ATT update, where Apple made it harder for third-party networks (like Facebook) to run mobile ad campaigns.
Source:
Apple just released a new ad slot to help your app reach a wider audience. App stores are the second most powerful channel for getting new users. This is a major opportunity to take advantage of one of the biggest app stores in the world.
Where it will appear: The ad will appear right on the search tab, which millions of Apple device users visit every month.
The opportunity: When a major network releases a new ad slot, there's a temporary period where first movers are able to get lower cost-per-clicks (CPCs).
Easy to get started: It's pretty easy to test the waters with this new ad placement. There's no minimum spend, and you don't have to make any new images or text. This ad slot takes your app title, description, and images, and uses it for the ad. The ad listing then appears like a regular search listing.
Tracking installs: Unlike with Facebook, here you can use Apple's proprietary tracking to see how many users came from your search campaign. This comes in handy after the ATT update, where Apple made it harder for third-party networks (like Facebook) to run mobile ad campaigns.
Source:
Code:
https://techcrunch.com/2021/05/05/apple-expands-its-ad-business-with-a-new-app-store-ad-slot/