App store: does the same person always review your app?

I published and app on Apple app-store and tried to sneak in a branded-keyword in the title (it worked for smaller branded keywords)...app was rejected and i removed the branded keyword and was approved. Two questions:

1. Does the same person always review your app? As in if i try to put the branded keyword in the title again i will get in trouble? (account termination?? or just rejection again?)

2. Does a real person or an automated system decide if it is a branded keyword? I ask this because the branded keyword i tried to use - it is rare for a person to know about it. (the implication here is if it is an automated system you will always get rejection, if it is a person maybe not)

Thanks