Yes, its exactly like that, no need to code anything (but possible to include custom code as well).
It is easy to use, in first 20 minutes u can learn to make ur first template and u ready.
I didnt see any advanced tool which can do exactly same operations as ZP do.
I used Nuclear Link Blaster before (based on imacros) and was way worse than this.
Senuke and MS hmm, doest give u same amout of posibilities as ZP do, for example:
SEnuke - u have to wait for team to fix code if some web properties stopped working, u can't add ur own advanced macros, and is more expensive
MS - yea, learning mode, but can u teach it to vote 500 times to ur digg ?
Its the best piece of software to get automated CUSTOM work, and i have tried many, belive me.
Success rate is 100%, u make ur own macros, u use them and if something change, u little adjust ur script, thats it, ready to go.
If u looking for something to automate authority backlinks, like angelas or paul and/or u need many accounts of something (like 1000' of twitts/facebook/digg/email/whatever) this is for you.
I work just few days with ZP and have build imacro to register email, go to few websites and place links, then save profile pages to txt file. Everything goes with one click.