Anyone here run a real, successful, store online?
llewopsnimajneb is right, trust is big in the ecommerce game, putting verified and secured logos on your site increase conversion rates exponentially. Even if you are #1 on google people will have little trust in your site, unless someone they know has done business with you.
Although a lot of merchants hate paypal. You have to accept accept it. At least 80% of my sales are paid with paypal. People trust paypal, so if you accept it they will feel safe ordering with you.
Cheers!