So I'm thinking about getting SEMRush more to see maybe what keywords I may be missing for my own site that I didn't know I was ranking for, but other than that I am not sure what else its good for. I mean I'm not really sure what the importance would be of knowing what my competitors rank well for? I mean are we supposed to like hijack their keywords and try to rank for them ourselves? Curious to hear what you SEMRush users as to what you use it for. Thanks.