Anyone here still doing mobile marketing successfully in 2025

Hey everyone

Lately, I started reading more about mobile marketing and noticed how it used to be one of the hottest strategies from push traffic and in-app ads to SMS promotions and mobile CPA offers.
Now I’m curious to know if people here are still seeing good results with it in 2025.
I’m not an expert, just experimenting and trying to understand what works today.

A few questions I’d really like feedback on:

Which traffic sources are performing best for mobile campaigns this year?
Are most of you running app installs or focusing more on mobile web funnels now?
What’s the average CTR or conversion rate you’re seeing from mobile audiences?

Would love to hear your experiences or any advice for someone learning and testing things without a big budget.

Thanks in advance

I definitely will recommend you start with some latest big market researches from SensorTower for example. Of course, any well-known tactic works if applied correctly. I mean that it all depends on the geo, app category, etc.

@Maya Trent , have you found answers to your questions?