Anyone here getting good results from telegram ads?

Hi ,
I am pretty new to telegram ads, but recently started testing a few champaigns after hearing a lot of people talk about the platform.
Some champaigns are getting decent engagement, but I am still trying to understand what best there. Do smaller niche channels perform better than larger general ones?

Yes, In most cases smaller niche channels perform much better than large general channels. Telegram Ads is heavily audience quality driven, so relevance usually matters more than pure reach.
Large channels can generate impressions and clicks, but niche communites often bring stronger engagement, lower CPM waste, and better conversion rates because the audience already has interested in the topic.
The best approach is usually testing multiple niche channels first, then scaling based on actual engagement and conversion data instead of subscriber count alone.

From what I have seen, smaller niche channels usually convert better because the audience is more targeted and engaged. And for the Bigger general channels it bring volume, but the traffic quality can be inconsistent. I’d keep testing both and pay close attention to retention and actual conversions, not just clicks or views.

I have tested telegrams Ads on a few campaigns, and in my experience , smaller niche channels often perform better than large general interest channels.The audience is usually more targeted , which can lead to higher engagement and better conversions.large channels can bring more reach but the traffic is not always as relevant.I found that matching the channel's closely with the offer is usually more important than the channel size itself.