How does it compare to Western platforms in terms of engagement and reach? I’ve heard it’s huge in China, but I wonder if it’s useful for building global awareness.
Its very big. Its popping, I use weibo alot of the times and Ive had huge growth for different offers on there, especially recently with the AI boom, you can make use of Weibo in some interesting ways which foreigners wont expect meanwhile us chinese can actually get it done well.
WeChat’s huge for China, but globally its reach is limited, for international awareness, platforms like TikTok, Instagram, and YouTube perform much better.
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