Anyone else noticed significant serp increase today?

HUGE moves; like REALLY big. Talking about an authority site no links and many 5k+ keywords showing up top30
 
A few of my keywords hit page 1 and 2 yesterday.
Note: I haven't even started link building yet but the article I wrote for that page is really long and detailed.
 
I notice for payday loan serps in my region many affiliates who are pushing networks on branded terms seem to be increasing lol. I havn't pushed this niche in a while so will continue to monitor lol
 
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