For my knowladge it's a game between CTR & CPC both for FB and You website , so you need manage to get :
*Lower FB CPC (it can goes to 0.01 - 0.02)
*Higher FB CTR ( this would help to lower the cost of clicks you spend)
*Higher CPC on the ads displaying on your website (depends on visitor location and so many things)
*Higher CTR on the ads displaying on your website
So the question here :
How we can improve these metrics ?
How we can get a better CTR,CPC on the ads displaying on the website specifically
*Lower FB CPC (it can goes to 0.01 - 0.02)
*Higher FB CTR ( this would help to lower the cost of clicks you spend)
*Higher CPC on the ads displaying on your website (depends on visitor location and so many things)
*Higher CTR on the ads displaying on your website
So the question here :
How we can improve these metrics ?
How we can get a better CTR,CPC on the ads displaying on the website specifically