Lessons from Failed Crypto Launches
I've recently experienced two failed coin launches, and I want to share my learnings to help others avoid similar pitfalls. Here's a breakdown of what went wrong and the key factors I missed:
Launch #1 - Reached $48K, Dumped to $3K in 3 Days
- No marketing strategy or budget for promotion
- Lack of partnerships with influential KOLs or alpha callers
- Insufficient community building before launch
Despite hitting $48K initially, the coin dumped hard within 3 days due to zero hype or sustained buying pressure.
Launch #2 - Bundled Launch with JITO (search the term "jito" if you would like to know more about bundle launch)
- Tried bundle launch, thinking of getting a bigger bags during launch time and able to sell it immediately after coin launched
- Still lack of marketing budget, thought I have set aside some sol for marketing
- No established community or early adopters lined up
- As expected, no support and coin down to 8k market cap only
Lessons Learned
Looking back, I've identified several critical components for a successful launch:
- KOL/Influencer Partnerships - Align with reputable KOLs and alpha callers who can drive awareness and interest.
- Strong Telegram Community - Build an engaged Telegram group of at least 300 subscribers before launch. Keep them updated for a coordinated buy-in.
- Twitter Presence - Establish a healthy Twitter following to amplify your messaging and updates.
- Listing Promotions - Budget for Express listings on platforms like NTM, MoonTok (they are Chinese group of new coin listing platform) {optional}, and DexScreener's Token Enhancer. But DexScreener is the most critical, if you have budget go for the 25k impression for $699 to push the coin
- Standby the meme stickers because Telegram is a critical battleground that can make or break your project's success
- You need to setup various Telegram bot such as D.BuyBot, RaidBot, RoseBot, Safeguard
- Hire moderators from different time zones to ensure 24/7 coverage. When you sleep, they create buzz, engage members, and keep the FOMO alive across all regions. An active, well-moderated Telegram is vital for maintaining hype and cohesion among the community, especially in those critical first few days and weeks.
In total, I have lost 36 Solana in "tuition" from these two failed attempts.
While the losses sting, the lessons are invaluable. If given another chance, I'm now better equipped with the right strategy and mindset. The key is aligning all the necessary components: marketing, community, influencers, and capital. Let me know if you have any other tips for successful crypto launches! I'm always looking to learn from others' experiences.