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Anybody explains to me this FB Ads Data !! Driving me Crazy...

Discussion in 'FaceBook' started by jokel661, Nov 8, 2013.

  1. jokel661

    jokel661 Regular Member

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    Hi,
    I was reading a blog about FB ads tips and the author is giving some case study data from his campaign . i don't want to judge him by using fake data or no (maybe i am wrong)but this image is driving me crazy for like 30mins.
    i will appreciate any help :
    Code:
    http://i.imgur.com/G2NcrFe.jpg
    His Ad reached :6663 persons and he got 90 clicks so the CTR should : (90/6663) *100 =1.35% and NOT 0.261%

    Code:
    http://i.imgur.com/kaXOcwF.jpg
    His Ad reached :21304 persons and he got 697 clicks so the CTR should : (697/21304) *100 =3.271% and NOT 1.773%

    Thank you
     
  2. Cogitasoft

    Cogitasoft BANNED BANNED

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    Facebook might be shaving the CTR? Other than that I have no idea...
     
  3. No.RuleZ

    No.RuleZ Elite Member

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    facebook sucks on ads, they always have a wierd %
     
  4. Ianaesthetized

    Ianaesthetized Regular Member

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    Lol the frequency is over 5. that means the average person is seeing that ad 5 times. thats why your estimated ctr is roughly five times more than what facebook is saying.
     
  5. Doge Sw4g

    Doge Sw4g Newbie

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    Yeah I think facebook is lowering CTR
     
  6. Paper-Boy

    Paper-Boy Elite Member

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    IMO, I would rather focus on CR than CTR. Sure you can optimize CTR for cheaper clicks but a high CTR won't always lead to a great CR.