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Any tips for getting started in Public Relations?

Discussion in 'White Hat SEO' started by trooperbill, Jul 16, 2012.

  1. trooperbill

    trooperbill Registered Member

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    I think we all need to seriously get into public relations and im compiling lists of contacts: journalists, sites with tip submission forms and the like in various themed categories

    I need to create a killer press release but have no idea where to start.

    Ive googled various things like PR writing tips etc but they all seem to give you bland templates

    anyone had any success in this and care to share some tips?

    thanks
    T.
     
  2. poweronics

    poweronics Jr. VIP Jr. VIP Premium Member

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    Why don't you hire a professional PR writer for this?
     
  3. t0.sh

    t0.sh Registered Member

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    Public Relations is a pretty complex subject and there is no right way to do it. If you're really serious about getting into it then you should study psychology, especially consumer psychology at a pretty in depth level. There's a few links to lecture notes on this subject if you look hard enough. I'm not allowed to post links yet, sorry.

    It's easy to compile lists of journalists but getting their attention is another thing entirely. There's a service called PRweb if you want to get press releases out to journalists. It's a lot easier to get someone to do this part for you than it is for you to do it yourself.
     
  4. trooperbill

    trooperbill Registered Member

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    Sure... but i have £0 budget so hiring and using newswire is not gonna happen :(
     
  5. SnowWar

    SnowWar Power Member

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    In the today's media based world everything happens by network or relationship between person to person or group to group.
     
  6. Duffers5000

    Duffers5000 Elite Member

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    Someone shared 1-3 of the "finch sells" series last week..you should find it in the downloads section....Its got nothing to do with PR as such but will show you how to write a landing page or press release where every word means something...a proper call to action....If you dont fancy doing that find a killer press release that has impressed you and copy it ....not word for word but use the layout and energy of the piece for what you are trying to say .
     
  7. the-dream

    the-dream Regular Member

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    I run a music blog and deal with most of the music PR companies, from the UK at least, on a regular basis and it would be a difficult job. Nearly all of them are rubbish at it though.

    Journalists can find stories, otherwise they wouldn't be journalists and probably couldn't care less about your story. You've just got to forge relationships and build up mutual trust and have something in it for them to feature your story too rather than just expecting a favour from them without giving one in return.

    What type/sector of PR are you interested in?

    Bad news: it's difficult to do it well.
    Good news: the people who get paid to do it aren't very good at it anyway.
     
    • Thanks Thanks x 1
  8. trooperbill

    trooperbill Registered Member

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    thanks thats encouraging... the niches are music and technology - basically for music related web apps tied to brands.
     
  9. Real78

    Real78 Regular Member

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    Could you PM your blog link as I am in that area but not blogging. I would like to network that is why I am asking.
     
  10. CandyLand

    CandyLand Regular Member

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    Getting stories into the mainstream media is easier than you'd think. A HUGE percentage of journalists do NOT fact-check, or at least not thoroughly. It's also astonishing how little they seem to understand blackhat methods and spam, and often cannot distinguish between real and fake sources. Can't reveal my methods, but that's the general idea...get their attention, and create very, very realistic source material for them to draw from, so you can control the content.