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Any tips for a google Q score?

Discussion in 'Adwords' started by Swifty, Apr 5, 2013.

  1. Swifty

    Swifty BANNED BANNED Jr. VIP Premium Member

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    My adwords account is showing a Q score of 4/10. Any time to make this better?
     
  2. Untouchable

    Untouchable Supreme Member

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    Tweak up your wording on the descriptions to better match the targetted keywords.
    Use more Call to action words like Instant,Fast,etc.
     
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  3. Endire

    Endire Elite Member Premium Member

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    Swifty,

    If you haven't done so already, make sure that your keywords, ads and landing page are all very relevant to one another. You should only have keywords in an adgroup that all follow the same theme. If you have different ones in there, remove them. Make sure your keywords are in header tags and copy on your landing page.

    Another part of this is click through rate which cannot be changed quickly. Basically Google measures relevance of your ads and landing page by user interaction with them. If users aren't clicking, quality score goes down. Theoretically, your CTR and eventually QS will go up if everything is very targeted and relevant.

    Here are also some other tips,

    http://www.searchenginejournal.com/8-tips-to-improve-quality-scores/35132/

    Hope that helps,

    Shawn
     
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  4. LloydDobbler

    LloydDobbler Junior Member

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    HI
    I attached a nice read about QS. Should help
     

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  5. jasneuron

    jasneuron Newbie

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    Hello Swifty,

    Thanks for posting your question on blackhatworld for your adword problem.

    Yes we can solve this for your adword account but before this for this we need to know the ads and keywords you are using with website landing page you are targeting in that add. So once you will share all required details with us we will give you best solution.

    Waiting for your reply.

    Warm Regards,
    Jas
     
  6. scourforce

    scourforce Junior Member

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    Thanks for the article and insight guys.
     
  7. ollie9009

    ollie9009 Junior Member

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    As well as the above reasons, Google has a support article on QS:

    [h=3]"How we calculate Quality Score[/h] Every time someone does a search that triggers your ad, we calculate a Quality Score. To calculate this Quality Score, we look at a number of different things related to your account. By improving the following factors you can help improve your Quality Score:


    • Your keyword's past click-through rate (CTR): How often that keyword led to clicks on your ad
    • Your Display URL's past CTR: How often you received clicks with your Display URL
    • Your account history: The overall CTR of all the ads and keywords in your account
    • The quality of your landing page: How relevant, transparent and easy-to-navigate your page is
    • Your keyword/ad relevance: How relevant your keyword is to your ads
    • Your keyword/search relevance: How relevant your keyword is to what a customer searches for
    • Geographic performance: How successful your account has been in the regions that you're targeting
    • Your ad's performance on a site: How well your ad's been doing on this and similar sites (if you're targeting the Display Network)
    • Your targeted devices: How well your ads have been performing on different types of devices, such as desktops/laptops, mobile devices and tablets - you get different Quality Scores for different types of devices"

    Source: https://support.google.com/adwords/answer/2454010
     
  8. extreme90

    extreme90 Jr. VIP Jr. VIP

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    I second this source, some value able tips.
     
  9. SunilNagar

    SunilNagar Newbie

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    check out very informative post for Google AdWords Quality Score and How to Improve Yours by 15 PPC Experts at wordstream.wordstream/articles/ultimate-quality-score-guide
     
  10. gullsinn

    gullsinn Jr. VIP Jr. VIP Premium Member

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    Do good on-page that will make you Q score better.