Any thoughts - Google's New Tool That Grades A Site’s SEO Implementation

Any thoughts? Still in beta.

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Google has launched a new tool that measures many aspects of a website, including how well it follows SEO best practices.

The new tool is currently in open beta and available at web.dev.

Web.dev is designed to help developers and site owners apply modern web capabilities by providing analysis and recommendations.

Google says this tool is the culmination of 10+ years learning about user needs.

“As the bar for high-quality experience continues to rise, users are quickly disappointed in a web experience that doesn’t deliver. And then they’re gone.

We believe, however, the web now has the capabilities to overcome that challenge—to give all users the best possible experience wherever they are.”

In an effort to help site owners provide the best possible experience for users, web.dev has audits for SEO, performance, accessibility, and more.

The tool looks for:

• Performance: Audits for metrics like first paint and time to interactive to determine lag.
• PWA: Assesses your page against the baseline Progressive Web App Checklist.
• Best Practices: Looks for everything from HTTPS usage to correct image aspect ratios.
• SEO: Checks for best practices to ensure your site is discoverable.
• Accessibility: Checks for common issues that may prevent users from accessing your content.

Source: SEJ

Just tested one of my websites:


My point here is that you will almost never be able to get all of this measures to 100. If the average is somewhere at 80%, i guess i will be better than half of the websites out there.

Nice tool anyway, i discovered some things i didn't fix.

This is the first time seeing this myself. So thanks for the resource. As I am sure many of you know to take this with a grain of salt. I am sure we will find pages ranking on the first pager that aren't even in the 90% for SEO and the others. Maybe, some one can run some tests and see?