Let me explain white hat for you
Let's say you're a female from Chicago/US and you have your site. On your site you start a campaign, saying how you will fuck 1000 random strangers in your penthouse in the period of 7 days, with stops for food and WC. And at the end of sex with every guy you will ask them to donate $50 to help fight Ebola in Africa.
Then you submit a press release and reach out to some bloggers in sites such as Dailymail to tell your story. Imagine headlines:"Fighting ebola with sex, one dick at a time" etc etc....story goes viral and your site gets thousands of links from legit sites.
That's a white hat OP.