he was a vacuum cleaner sales person when he was young, and became the countries top sales person (something like that) then he got fat, and ended up totally broke. He then went to a jim rohn seminar, and started to work for him, and built and managed a franchise of jim rohns personal development seminar business.
Then he went to the nlp grinder and bandler(very funny dude) seminars, and that was then when he developed his own ideas for his nlp style seminars that involved firewalking, jumping from poles and stuff, and of course the majority of concepts from rohn/nlp.